Benrus Wrist Watch Serial Numbers
Contents • • • • • History [ ] In the 1920s the company transitioned from watch repair to the manufacture of watchcases and assembly of completed watches using imported internal components from, Switzerland. During, the company stopped manufacturing watches and switched to the manufacture of timing systems (e.g. In the 1940s and 1950s, Benrus released the Sky Chief (a ), the Dial-a-Rama, the Wrist Alarm and a bracelet watch called Embraceable. In the early 1950s, Benrus failed in a hostile takeover of, and subsequently lost a legal battle with Hamilton in which Benrus had acquired Hamilton stock for the stated purpose of investment but for the actual purpose of control. The decision in this case has become a part of the Antitrust Manual with regard to the establishment of s in s. In the 1960s, the company introduced and entered into the automobile market with -mounted self-winding clocks. Also in this decade, was hired as a pitchman for the company's Belforte brand.
In the early 1960s, the determined that Benrus' marketing practices--specifically, its published s--were misleading for a substantial minority (about 14%) of potential customers at the time. The company was sold to of in 1967. Over the next ten years, the company suffered in competition against, adopting a strategy of diversification into military timepieces and. Nonetheless, Benrus filed for in 1977.
The company emerged from this after a reorganization which involved entering into a agreement with the. Thereafter, the company marketed watches under the two tradenames of Benrus and Sovereign, contingent on royalty payments through the., Benrus filed for bankruptcy once more in 1981, due to defaulting of its royalty payments. By 1984, the company had taken on the name Wells-Benrus Corp. And was operating under a bankruptcy agreement where the company owed $12 million to Victor Kiam and sought to borrow additional funds to maintain operations. The Wells-Benrus company was based in. The Benrus brand was acquired from the Wells-Benrus company by Clinton Watch Company of Chicago, which renamed its business Benrus Watch Company.
I am slowly adding serial number tables to this site. Serial number records are available for many of the old pocket watch companies like AM Waltham.
Irving Wein, the owner, brought Benrus distribution to large retailers such as,,,, as well as major catalogs such as Spiegel and JC Penney. The Benrus brand thrived during the 1980s and 1990s until it was sold to which was soon acquired by M.Z. Berger, a watch importer which had previously acquired the and brands.
Recent history [ ] According to the United States Patent and Trademark Office, Benrus is owned by Benrus Holdings, LLC A luxury wristwatch company, released two watches, N°1 and Philo. In 2014, acquired the license and trademarks for Benrus with the intention of transforming Benrus into a with wristwatches as the core element. Wandrv windows 7 x86 2018. In 2017, Feroce lost control of the trademarks when he failed to make payments to the previous owners.
The new ownership group of the Benrus trademarks was granted a temporary restraining order by Superior Court Judge Michael Silverstein barring any interference with the brand from Feroce's former company. According to court documents, Feroce and his entity are 'temporarily restrained from utilizing, advertising, selling, marketing disposing, transferring and encumbering any goods bearing the Mark (Benrus) and/or related Intellectual Property.' In addition, Feroce and his entity are blocked from the usage of the URL www.benrus.com.
A receiver was appointed by the court to liquidate the assets of the former business with numerous creditors seeking payment. In 2018, the sued Benrus and Feroce for breach of contract, alleging nonpayment of $1M from a sponsorship agreement. References [ ].
Retrieved 2016-12-26. • Haines, Reyne; Dean, Judy (6 March 2011). Warman's Watches Field Guide (2nd ed.). Iola, Wisconsin: Krause Publications. • United States. Joint Economic Committee. Subcommittee on Foreign Economic Policy (1956).